Dirk Van Slyke

New Braunfels
Membership Types(s):
Alumnus
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About

Dirk began his career over thirty years ago working in brand management leadership for full-service, creatively driven advertising agencies such as The Richards Group and GSD&M. His client roster included such global brands as Continental Airlines (now United Airlines), ClubCorp Resorts, TGI Friday’s, 7-Eleven, Doubletree Hotels, Jiffy Lube, Neiman Marcus, Pebble Beach Resorts, Wyndham Hotels & Resorts and USAA Federal Savings Bank.


He then converted that high level expertise into the founding of a successful marketing consulting firm focused solely on middle market and early-stage companies. He has led successful marketing initiatives in a variety of industries, including ecommerce, healthcare, fashion, financial services, media, retail, commercial real estate, research, home improvement, travel and technology.


In 2016 he co-founded Statistical Vision, LLC, a growth-focused consultancy merging the science of applied mathematics and econometric methodologies with the art and discipline of marketing. Statistical Vision was acquired by Hahn Media in 2021.


He currently serves as Chief Marketing Officer for the Open Compute Project Foundation, a non-profit, open-source community of more than 25,000 driving innovation in data centers worldwide.


Dirk graduated from the University of Texas at Austin with a Bachelor of Science in Communications and Advertising. He is a frequent speaker and mentor for a variety of university level marketing and advertising curricula, as well as for the American Marketing Association. He has also serves or has served on a variety of boards for non-profits.


A dedicated husband and father of two, Dirk enjoys spending time with his family snow skiing, biking, playing golf, hiking, reading or enjoying a good movie.

Additional Information

Campus Organizations : Delta Tau Delta
New Man Year : 1987
Degree First Year : 1989
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